Paid Media Strategy & Optimization: Developing and executing data-driven paid media strategies across Meta, TikTok, Google and more —focusing on audience segmentation, creative testing, and full-funnel optimization to maximize ROAS and long-term growth.

Attribution & Performance Analysis: Navigating conflicting data sources, refining attribution models, and identifying key performance drivers. I leverage Google Analytics in tandem with platform dashboard to get a clear picture on performance across attribution windows.

Budget Strategy & Forecasting: Allocating spend across channels based on performance data and business goals, ensuring maximum ROI while aligning with P&L targets and long-term growth objectives

Owned Channel Growth: Driving retention and LTV through SEO, email, SMS, and affiliate marketing.

Cross-Channel Integration: Aligning messaging and targeting across paid and organic efforts for a seamless customer journey.

I specialize in full-funnel paid social strategy and management across Meta (Facebook & Instagram), TikTok, and Pinterest. From high-level strategy to day-to-day execution, I help brands launch, optimize, and scale performance-driven campaigns designed for revenue and ROAS. I’m a strong advocate for creative A/B testing to drive growth, and I specialize in repurposing high-performing messaging into various ad formats and iterations, maximizing value and impact from effective ads.

Creative is a key driver of performance, and I help brands craft ad creative that converts. From strategy to execution, I develop and test high-performing creatives tailored for direct response campaigns. Using tools like Canva and CapCut, I produce engaging ad assets and source content from customers, creators, and influencers to keep ads fresh and impactful. I’m a strong advocate for creative A/B testing to drive growth, and I specialize in repurposing high-performing messaging into various ad formats and iterations, maximizing value and impact from effective ads. NOTE: Client must provide product photography and brand guidelines

I help brands leverage influencer partnerships to drive performance. From sourcing the right creators to drafting compelling briefs and managing whitelisting, I ensure influencer content aligns with your brand and fuels your paid social strategy.

I craft data-driven Google Ads strategies to capture demand and drive conversions. From Brand and Non-Brand Search to Performance Max (PMax) campaigns, I optimize keyword selection and landing pages to ensure your ads reach the right audience at the right time—maximizing efficiency and ROI.

I help brands develop SEO-driven content strategies that improve visibility in search results and drive organic traffic. From keyword research and mapping to website content optimization and blog strategy, I ensure your content aligns with search intent and business goals. Note: I do not write blog content or specialize in technical SEO.

I provide clear, data-driven insights with a custom Looker Studio dashboard tailored to your key campaign metrics. Beyond reporting, I help you establish the right marketing KPIs based on your business goals—ensuring you track what truly matters and make informed, strategic decisions to drive growth.

I leverage Google Analytics in tandem with platform dashboard to get a clear picture on performance across attribution windows.

I can help you optimize landing pages to drive more conversions through strategic CRO tests. Whether testing existing pages or building new ones, I leverage Shopify apps and plug-ins to create high-performing experiences that turn clicks into customers.

Unlock new opportunities for scalable growth by expanding beyond Meta and Google. I specialize in testing and scaling alternative channels to diversify your acquisition strategy and reach new audiences.

With experience running and optimizing campaigns across Snapchat, Podcasts, Audio, TV (CTV & Linear), YouTube, and Direct Mail, I help brands identify the right mix of channels for sustainable growth. Whether you're looking to validate a new platform or scale an existing one, I’ll ensure your budget is invested strategically to drive measurable results.