Reactive creative
Ad creative is built ad hoc instead of through a repeatable system, leaving performance to chance.
Paid Social Performance Marketing
Your brand is ready to scale.
Your ad creative isn't.
Media management, creative strategy, and creator partnerships, all in one.
DTC brands we've grown
- MANLY BANDS
- MANLY BANDS
The challenge
Common challenges with paid social growth
Slow creative velocity
Output can't keep up with what performance demands, and testing slows to a crawl.
Siloed channels
Paid social, creative, and creator strategy live in disconnected workflows, and the results show it.
The solution
One partner.
Three disciplines.
Not a media buyer. Not a creative strategist. Not an influencer manager. All three in one retainer, operating as a single growth engine.
01
Media buying
Ownership of Meta strategy, campaign management, performance analysis, and optimization.
02
Creative strategy
Structured testing roadmaps, dedicated learnings, and creative briefing that ties directly to performance.
03
Creator partnerships
Sourcing, vetting, and managing creator and influencer partnerships as part of a recurring UGC content pipeline.
How we work
Retainer options
Three engagement levels, scoped to where your team needs the most leverage. Custom scopes available.
Creative Engine
A structured creative testing system and strategic direction for your Meta ads.
- Audit of Meta ad content performance to guide a creative testing roadmap
- Ongoing management of ad creative pipeline based on structured testing insights
- Strategic creative briefing for design resources and creators
- Creative workflow support to help keep internal resources on delivery cadence
- Documentation of creative learnings and performance insights
Creative + Media Engine
Creative strategy and testing framework plus full Meta campaign management — connected under one roof so nothing gets lost in the handoff.
- Everything in Creative Engine
- Management of Meta campaign setup, budget pacing, and ongoing optimization
- Customized performance reporting dashboard
- Weekly strategy calls and async communication
- Management of creative testing campaign structure and framework
Recommended
Full Engine
The complete growth system — creative strategy, media management, and an ongoing UGC creator pipeline, fully integrated.
- Everything in Creative + Media Engine
- Creator and influencer sourcing, vetting, outreach, and communication for up to 3 net-new UGC creator partnerships per month
- Management of a recurring creator content pipeline, including re-engagement of strong performers
- Strategic creator briefing aligned to testing priorities and messaging angles
Static Ad Production — Available as an add-on to any plan.
Not sure which fits? Tell us about your business on a call. We'll recommend a scope.
Results
Numbers we like to talk about
$10M+
Meta Spend Managed
Led Meta creative strategy and testing across more than $10M in spend, helping scale a DTC health brand from $13M to $55M+ in revenue.
4.2x
Meta Spend Scaled
Efficiently scaled Meta spend on a sensitive women's health category from ~$43K/month to ~$180K/month, helping drive nearly 3x YoY revenue growth.
$1M+
Creative Concept Scaled
Developed an FDA-compliant paid social concept that scaled to $1M+ in spend.
A little about us
Deep roots in DTC health & wellness
Young Digital Growth founder Hannah Young spent four years leading Uqora's paid social growth, one of the most recognized brands in urinary health. That experience shaped a deep passion for brands that make a real, positive difference in people's lives, especially in women's health, a space that has historically been underfunded and underresearched.
We understand what it takes to grow in sensitive, regulated categories. From navigating platform policies to knowing what claims you can and can't make in ad copy, we bring category knowledge that most agencies simply don't have. If your brand is doing meaningful work in health and wellness, we want to help you scale it.
What clients say
Backed by the operators who've worked with us
"Hannah was instrumental to Uqora's growth. She has exceptional hands-on experience with digital acquisition, and a great grasp on full-funnel marketing—from the creative ad generation & customer insights portion, through to the nitty gritty of attribution. Aside from her experience, Hannah is one of the most positive people I know. She's a true joy to work with."
Jenna Ryan
Founder & Former CEO, Uqora
"I've had the privilege of working with Hannah at two different agencies, and she consistently impresses with her strategic thinking, creativity, and dedication. Her deep expertise across growth channels and ability to connect with both clients and consumers truly sets her apart."
Jonathan Reisch
Associate Director of Operations, Power Digital Marketing
"Working with Hannah was a game-changer. Her ability to deeply understand our audience and to collaborate with internal and external partners made all the difference in our growth goals."
Alexa Natanson
Former Chief Growth Officer, Uqora
Get in touch
Let's build your paid social growth engine.
Tell us a bit about your brand and we'll get back to you to set up an intro call.