Hi, I’m Hannah

I’m a growth marketer with 8 years of experience helping DTC brands scale through data-driven, cross-channel strategies. Most recently, I managed a $10M annual marketing budget for Uqora, driving 4x customer growth by optimizing Google, Meta, and TikTok, SEO and affiliate channels. With experience on both the brand and agency sides, I bring hands-on expertise and a deep understanding of what fuels sustainable growth.

With years of experience in digital marketing, I know how to capture attention, drive engagement, and seamlessly guide users through the digital journey—from discovery to conversion. I specialize in optimizing every stage of the funnel, translating performance data into actionable insights, and crafting high-impact ad creative and landing pages experiences maximize growth. Whether you need support with paid social campaign management, ad creative execution, or a holistic cross-channel growth strategy, I’m here to help you scale efficiently and effectively.

Click the icon to view my resume on LinkedIn.

Current & Previous Clients

Uqora

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RTIC

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NuFace

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ASICS

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Stitch Golf

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Manly Bands

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Fore-té

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Uqora • RTIC • NuFace • ASICS • Stitch Golf • Manly Bands • Fore-té •

My Approach

Define Marketing KPIs

I take the time to understand your business inside and out—your goals, customers, and the unique nuances of your industry. Together, we establish clear marketing KPIs that directly align with your business objectives, ensuring every strategy is built for measurable impact and sustainable growth.

Performance Analysis

I dive into your historical paid media performance to uncover key insights—what’s working, what’s not, and where the biggest opportunities lie. By identifying trends and inefficiencies, I ensure we build a data-driven campaign strategy that maximizes results from day one.

Ongoing Testing

I believe in constant iteration and optimization —refining ad creative, audiences, and landing pages to drive continuous improvement. By leveraging data-driven insights, I ensure your campaigns evolve, scale efficiency, and provide valuable learnings from every dollar spent.

Testimonials

  • "Hannah was instrumental to Uqora’s growth. She has exceptional hands-on experience with digital acquisition, and a great grasp on full-funnel marketing—from the creative ad generation & customer insights portion, through to the nitty gritty of attribution. Aside from her experience, Hannah is one of the most positive people I know. She’s a true joy to work with"

    Jenna Ryan

    Founder & Former CEO of Uqora

  • "I’ve had the privilege of working with Hannah at two different agencies, and she consistently impresses with her strategic thinking, creativity, and dedication. Her deep expertise across growth channels and ability to connect with both clients and consumers truly sets her apart."

    Jonathan Reisch

    Associate Director of Operations at Power Digital Marketing

  • "Working with Hannah was a game-changer. Her ability to deeply understand our audience and to collaborate with internal and external partners made all the difference in our growth goals."

    Alexa Natanson

    Former Chief Growth Officer at Uqora

Contact Me

My Areas of Expertise

  • Cross Channel Strategy

    With expertise across all major growth marketing channels, I take a holistic approach to campaign strategy—ensuring your brand delivers the right message at every stage of the funnel. My cross-channel experience helps brands navigate conflicting data sources, analyze performance across platforms, and refine attribution, enabling smarter, data-driven decisions and more effective budget allocation for sustainable growth.

  • Paid Media

    Paid media is a critical growth lever for DTC brands. I specialize in driving performance across Meta, TikTok, and Google. Through strategic campaign management, audience targeting, and creative funnel optimization, I help brands maximize efficiency, scale customer acquisition, and drive measureable growth.

  • Direct Response Ad Creative

    I view ad creative as the most powerful lever in your growth marketing engine. I specialize in crafting high-performing ad creative for direct response campaigns, blending data-driven strategy with compelling storytelling to drive conversions. By testing and iterating, I unlock the most impactful ads possible.

  • Reporting & Analytics

    Stay focused on what matters with clear, actionable dashboards that simplify data and highlight key performance insights. I help brands establish the right marketing KPIs based on business goals, providing a custom Looker Studio Dashboard that tracks campaign performance across channels- empowering you to make data-driven decisions and optimize for growth.

See All Services

Are you a DTC Health & Wellness Brand?

After working at Uqora for 4 years, I developed a deep passion for the DTC health & wellness industry, particularly for businesses addressing women’s health issues. I bring extensive knowledge of the industry, its landscape, and the unique user journey of consumers navigating health challenges. While I work with DTC brands across various sectors, I am especially passionate about partnering with health-focused DTC brands. If you are a DTC health & wellness brand, I’d love to hear from you!

Why Work with Me?

Expert-Only Support

Collaborate directly with a seasoned expert—no junior team members or unnecessary communication layers.

Cohesive Strategy

Avoid disconnected teams with one person managing media buying, ad creative, and CRO.

Personalized Attention

Tailored strategies specific to your brand’s goals, audience, and industry.

Emphasis on Growth

A results-oriented approach that prioritizes customer acquisition, revenue growth, and long-term success.

Data-Driven Focus

Decisions backed by data and analytics, ensuring every action is designed to drive performance.

Affordable Flexibility

Senior-level expertise without the agency overhead or long-term commitment.

Ready to Talk Strategy?