Unlock growth for your

DTC Business

Customized growth strategies designed to drive results

Current & Previous Clients

Uqora

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RTIC

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NuFace

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ASICS

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Stitch Golf

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Manly Bands

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ISLE Surf

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FloWater

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Astroglide

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Fore-té

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Uqora • RTIC • NuFace • ASICS • Stitch Golf • Manly Bands • ISLE Surf • FloWater • Astroglide • Fore-té •

Meet Your Partner in Performance Marketing

Hi, I’m Hannah—a growth marketing strategist with 8+ years of experience helping DTC brands scale customer acquisition and revenue. I specialize in cross-channel strategy, driving growth across all major paid channels like Meta, TikTok, Google as well as owned and organic channels including SEO, email, affiliate and CRO. With a deep focus on data-driven strategy, creative testing, and continuous optimization, I help brands build a cohesive, full-funnel growth engine that drives sustainable growth.

My Areas of Expertise

  • Cross Channel Strategy

    With expertise across all major growth marketing channels, I take a holistic approach to campaign strategy—ensuring your brand delivers the right message at every stage of the funnel. My cross-channel experience helps brands navigate conflicting data sources, analyze performance across platforms, and refine attribution, enabling smarter, data-driven decisions and more effective budget allocation for sustainable growth.

  • Paid Media

    Paid media is a critical growth lever for DTC brands. I specialize in driving performance across Meta, TikTok, and Google ads. Through strategic campaign management, audience targeting, and creative funnel optimization, I help brands maximize efficiency, scale customer acquisition, and drive measurable growth.

  • Direct Response Ad Creative

    I view ad creative as the most powerful lever in your growth marketing engine. I specialize in crafting high-performing ad creative for direct response campaigns, blending data-driven strategy with compelling storytelling to drive conversions. By testing and iterating, I unlock the most impactful ads possible.

  • Reporting & Analytics

    Stay focused on what matters with clear, actionable dashboards that simplify data and highlight key performance insights. I help brands establish the right marketing KPIs based on business goals, providing a custom Looker Studio dashboard that tracks campaign performance across channels—empowering you to make data-driven decisions and optimize for growth.

See All Services

Testimonials

  • "Hannah was instrumental to Uqora’s growth. She has exceptional hands-on experience with digital acquisition, and a great grasp on full-funnel marketing—from the creative ad generation & customer insights portion, through to the nitty gritty of attribution. Aside from her experience, Hannah is one of the most positive people I know. She’s a true joy to work with"

    Jenna Ryan

    Founder & Former CEO of Uqora

  • "I’ve had the privilege of working with Hannah at two different agencies, and she consistently impresses with her strategic thinking, creativity, and dedication. Her deep expertise across growth channels and ability to connect with both clients and consumers truly sets her apart."

    Jonathan Reisch

    Associate Director of Operations at Power Digital Marketing

  • "Working with Hannah was a game-changer. Her ability to deeply understand our audience and to collaborate with internal and external partners made all the difference in our growth goals."

    Alexa Natanson

    Former Chief Growth Officer at Uqora

Contact Me

Why Work with Me?

Expert-Only Support

Collaborate directly with a seasoned expert—no junior team members or unnecessary communication layers.

Cohesive Strategy

Avoid disconnected teams and strategy with one person overseeing media buying, ad creative, and conversion rate optimization.

Personalized Attention

Tailored strategies specific to your brand’s goals, audience, and industry.

Emphasis on Growth

A results-oriented approach that prioritizes customer acquisition, revenue growth, and long-term success.

Data-Driven Focus

Decisions backed by data and analytics, ensuring every action is designed to drive performance.

Affordable Flexibility

Senior-level expertise without the agency overhead or long-term commitment.

Helping Startups Scale Smarter

I specialize in working with early-stage startups that have achieved product-market fit and are ready to invest in advertising. Often, I see founders juggling performance marketing alongside managing every other aspect of their business. My goal is to be your one-stop solution for performance marketing strategy and management, allowing you to focus on what matters most—growing and running your business.

Let’s kickstart your business growth